About Cindy

After 20-ish years in consumer electronics working as a brand strategist and marketing communications professional, Cindy hit a wall: approaching age 40 with an MBA and many exhausting years of product launches, guiding people and managing budgets under her belt, she made a totally stereotypical mid-life crisis move and opened a yoga studio (Kava Yoga, Long Beach) in 2010.

After ten fulfilling years, skyrocketing rent and a global pandemic, it was time to bring everything full-circle: her combined corporate and small business experience in the wellness industry bring a unique and well-rounded perspective to branding and service design.