Hollidays Helping Hands

Brand strategy Service design

Ultimately this is the type of work I am passionate about. With an MBA, 10 years as a small business owner and 20 years of corporate experience, it has all come full circle in the discipline of Service Design for small businesses. Putting all the pieces together so the Brand is aligned and delivers the value prop across all aspects of the organization.

The Client

This is a super dynamic family-run small business that is growing exponentially. They needed guidance and direction for streamlining internal processes, scaling systems and focusing their brand.

Beginnings of our Brand strategy sessions (August 2020)

Beginnings of our Brand strategy sessions (August 2020)

Service Design

Service design takes the entire organization into account. Ensure there are no disconnects between backstage and frontstage. Your service delivery chain is only as strong as its weakest link.

So far we have worked on:

Website redesign, Tightening up the boundaries of director-level and leadership employee duties, their understanding of their role and how the deliver services, surveying the employees regarding their ability to deliver the value proposition