Brand Strategy (explained)
Before: your current business challenges
The way you talk to customers is different from how your sales team talks to customers. The legacy of how the company came into being has become lost. Your external communications are out of sync with internal communications. Social media presence is virtually non-existent due to lack of focused messaging. Visual design is inconsistent.
After: what makes Brand Strategy powerful
Everyone gets on the same page: Sales, Marketing, Operations, HR, Product Development are all clear and focused on the same guiding principle. The essence of the company is primary in all internal and external communications. Social media and public relations messaging is in sync with how Sales positions the brand to customers. Visual design is consistent.
Creating a Brand Strategy for your small business
First we get all the ideas on the table. Then we make some Yes or No decisions about what to keep and what to delete. The end result: a set of words that become the guiding principle for your company’s brand. It’s not rocket science but it does take a few days of pure focus and dedication to bringing out the essence of who you are and why you’re in business.